• Transitioning from "conventional" to "sustainable" and biological methods
• Serve as a long-term "steward" of the land rather than short-term miner of soil nutrients
• Creative and resourceful and not content with conventional means or mediocrity
• Continually seek alternative means to work "with" and utilize natural processes, increase soil fertility through natural means, and reduce and eventually eliminate reliance on pesticides and inorganic fertilizers
• To meet demands of an increasingly informed and growing consumer market concerned with food safety and diminishing nutrient content of fruits & vegetables
• To grow plants that produce fruit with nutrient content at historically higher levels
• To enhance product "ship-ability" and shelf-life
• A balanced and "living" soil grows meaningfully healthier plants with higher plant sap brix levels that:
- vastly increase resistance to insect, disease and weed pressure
- raise sap freezing point and increase cold weather tolerance
• Conventional farming methods frequently ignore natural processes and damage soils and increase dependence on increasingly costly inorganic chemicals and fertilizers
• To achieve greater profits through greater yields and reduced input costs
• Cultural practices that foster a soil with these characteristics:
- balanced natural mineral chemistry
- optimal level of organic matter
- teaming and diverse populations of biological life
• Methods that reverse the effects of decades of abuse from conventional methods and "rebuild" soils to virgin-like condition - or better
• Use natural, slow-release fertilizers and biological soil amendments rather than high-salt and inorganic chemicals